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Fenbrook Consulting
RFID, wrisbands for festival payment and location based NFC
+44 (0) 117 970 1773
trevor@fenbrook.com
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Near Field Communications

 

Near Field Communications (NFC) is finally here.  More than 80 smartphone models around the world now include NFC technology, led by major players such as Samsung, Blackberry, Nokia, Motorola and HTC.  NFC is being used for payment and smart ticketing, but Fenbrook Consulting believes one of the major uses of NFC will be for retailers and brands to attract more customers.

 

Download Trevor’s White Paper on Location Based Marketing and Mobile Phones

Also see Trevor’s blog for more discussions about Near Field Communications.

Fenbrook Consulting has been involved in NFC since before the original announcement in 2004.  What could be more attractive than tapping into the devices that so many people carry with them at all times, with a whole range of new possibilities to make life more convenient, immediate, and cool?

So, where specifically will NFC make a difference, and how can Fenbrook help?  Based on our experience with contactless cards, and the extra functionality offered by NFC, here are our tips to watch out for:

  • Location Based Marketing – NFC offers a powerful new tool to companies to market direct to consumers.  Using NFC, it’s possible to prompt customers to make enquiries by tapping their phones (e.g. “smart posters” or beermats).  It will be possible to prompt impulse purchases and build up a detailed picture of an individual’s preferences, spending patterns, and whereabouts.
  • Transport (Mass Transit) – NFC offers an ideal way to pay for and use transport tickets.  As contactless transport readers become more common, it’s possible to use NFC phones to load tickets and show their validity.  But NFC is much more powerful than that, because it enables users to buy and download tickets over the air – at a time and place convenient to them.  And for the Transport Operator, NFC based smart ticketing means not having to bother with the non-core business of managing a population of cards.
  • Events – Most people attending an event (could be a festival, football match, conference, exhibition, county show, attraction…) take their mobile phones with them.  In the future, these same devices will be used to access special areas, pay for food and beverage, download money, and more.  Among other things, this will mean that the event goer doesn’t need to carry cash, and the event organiser learns more about the customer’s preferences, allowing marketing to that individual to be tailored in the future.

 

Fenbrook Consulting can help

Our associates are experts in NFC technology and applications.  We can take an unstructured idea and turn it into a well worked business plan.  We can build prototypes so that new applications can be tested and honed.  And we can work to implement the plan, in an ordered and affordable manner, to gain the maximum results.

If you are a small or medium sized enterprise looking to take advantage of the new opportunities presented by NFC, contact us.  We will help you get ahead of the game and achieve your goals.

Please see Trevor’s blog for more discussions about Near Field Communications.

Touché – Fenbrook Consulting is proud to be a Joint Venture partner in touché – a business specifically established to support NFC applications.

Take a look at the video commissioned by touché to explain Location Based Marketing with NFC – Location Based Marketing with NFC, by touché.

And also see the latest video from touché, explaining the “Find My Car” app: http://www.touche-nfc.com/

Recent Posts
  • Nottingham City Transport and touché complete a successful smartphone and beacon ticketing trial in Nottingham
    12/04/2019
  • NCT, touché and ITSO announce a smartphone and beacon ticketing trial in Nottingham
    31/10/2018
  • touché completes Feasibility Study of smartphone/beacon ticketing in Bristol – Commercial
    25/06/2018
  • touché completes Feasibility Study of smartphone/beacon ticketing in Bristol – Behavioural
    20/06/2018
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  • “I worked with Trevor recently on a project for the UK Department for Transport looking at the costs and benefits of smart ticketing across the whole of England to inform DfT’s smart ticketing strategy. Trevor proved very helpful and well connected in the transport smart card industry both in the UK and abroad. I will not hesitate to hire Trevor again when the opportunity arises.”

    John Elliott, Head Public Sector Practice, Principal Consultant, Consult Hyperion
  • Well done!  Not only did you bring together a great line-up of speakers, you gave – as always – a really interesting and very well presented session on UK schemes.  A tour de force in more ways than one.  I know how hard it is to get speakers together and the strong line-up was really appreciated.  Most of the speakers acted like delegates for the majority of the time and the whole atmosphere was warm, interactive as well as being informative and interesting.  Very many thanks.
    Richard Poynder, Smartex

  • “I’ve learned a lot from Trevor. He has a wealth of business experience and is very happy to share with others such as myself. Everything he says makes sense and has made a difference to my firm.”

    Paul Hutchinson, Hutchinson Legal Associates

  • “Trevor is a natural networker and a real giver. He provided me with a high value referral recently and did a top effort. It was practically in the bag, and I just had to turn up! I am learning that there is a lot to Trevor, his experience and knowledge make his a desirable person to network with. And I haven’t forgotten that I promised him a nice bottle of wine!”

    Becky Hall, Owner, Business for Breakfast

  • “I have completed with Trevor two big projects about the contactless cards in the world. If you need new data on contactless and NFC technology that are unavailable – just call Trevor! It’s a real pleasure to make business with him and you have certainty of receiving the data of the highest quality. I highly appreciate his work and hope for further cooperation.”

    Michał Polasik, Polasik Research, Poland

  • “I was very pleased with your approach to the project, the quality of your research on our behalf, and the breadth of knowledge on the subject that you were able to focus on the University’s thinking in this area.”

    Tim Bird, University of York
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