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Fenbrook Consulting
RFID, wrisbands for festival payment and location based NFC
+44 (0) 117 970 1773
trevor@fenbrook.com
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Near Field Communications

 

Near Field Communications (NFC) is finally here.  More than 80 smartphone models around the world now include NFC technology, led by major players such as Samsung, Blackberry, Nokia, Motorola and HTC.  NFC is being used for payment and smart ticketing, but Fenbrook Consulting believes one of the major uses of NFC will be for retailers and brands to attract more customers.

 

Download Trevor’s White Paper on Location Based Marketing and Mobile Phones

Also see Trevor’s blog for more discussions about Near Field Communications.

Fenbrook Consulting has been involved in NFC since before the original announcement in 2004.  What could be more attractive than tapping into the devices that so many people carry with them at all times, with a whole range of new possibilities to make life more convenient, immediate, and cool?

So, where specifically will NFC make a difference, and how can Fenbrook help?  Based on our experience with contactless cards, and the extra functionality offered by NFC, here are our tips to watch out for:

  • Location Based Marketing – NFC offers a powerful new tool to companies to market direct to consumers.  Using NFC, it’s possible to prompt customers to make enquiries by tapping their phones (e.g. “smart posters” or beermats).  It will be possible to prompt impulse purchases and build up a detailed picture of an individual’s preferences, spending patterns, and whereabouts.
  • Transport (Mass Transit) – NFC offers an ideal way to pay for and use transport tickets.  As contactless transport readers become more common, it’s possible to use NFC phones to load tickets and show their validity.  But NFC is much more powerful than that, because it enables users to buy and download tickets over the air – at a time and place convenient to them.  And for the Transport Operator, NFC based smart ticketing means not having to bother with the non-core business of managing a population of cards.
  • Events – Most people attending an event (could be a festival, football match, conference, exhibition, county show, attraction…) take their mobile phones with them.  In the future, these same devices will be used to access special areas, pay for food and beverage, download money, and more.  Among other things, this will mean that the event goer doesn’t need to carry cash, and the event organiser learns more about the customer’s preferences, allowing marketing to that individual to be tailored in the future.

 

Fenbrook Consulting can help

Our associates are experts in NFC technology and applications.  We can take an unstructured idea and turn it into a well worked business plan.  We can build prototypes so that new applications can be tested and honed.  And we can work to implement the plan, in an ordered and affordable manner, to gain the maximum results.

If you are a small or medium sized enterprise looking to take advantage of the new opportunities presented by NFC, contact us.  We will help you get ahead of the game and achieve your goals.

Please see Trevor’s blog for more discussions about Near Field Communications.

Touché – Fenbrook Consulting is proud to be a Joint Venture partner in touché – a business specifically established to support NFC applications.

Take a look at the video commissioned by touché to explain Location Based Marketing with NFC – Location Based Marketing with NFC, by touché.

And also see the latest video from touché, explaining the “Find My Car” app: http://www.touche-nfc.com/

Recent Posts
  • Nottingham City Transport and touché complete a successful smartphone and beacon ticketing trial in Nottingham
    12/04/2019
  • NCT, touché and ITSO announce a smartphone and beacon ticketing trial in Nottingham
    31/10/2018
  • touché completes Feasibility Study of smartphone/beacon ticketing in Bristol – Commercial
    25/06/2018
  • touché completes Feasibility Study of smartphone/beacon ticketing in Bristol – Behavioural
    20/06/2018
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  • “Trevor has carried out a number of projects for MasterCard supporting the development of various new MasterCard® PayPass™ products. He has demonstrated detailed knowledge of the subject matter important to us for these projects and provided us with useful insights, helping us to develop market orientated solutions around these products.”

    Colin Tanner, MasterCard®
  • Your UK smart ticketing safari was a real masterclass, and the knowledge of schemes across the UK that you displayed was most impressive – and professionally delivered. Richard Poynder, Owner, Smartex Ltd
    Smart Ticketing Masterclass
  • “I’ve learned a lot from Trevor. He has a wealth of business experience and is very happy to share with others such as myself. Everything he says makes sense and has made a difference to my firm.”

    Paul Hutchinson, Hutchinson Legal Associates
  • Well done!  Not only did you bring together a great line-up of speakers, you gave – as always – a really interesting and very well presented session on UK schemes.  A tour de force in more ways than one.  I know how hard it is to get speakers together and the strong line-up was really appreciated.  Most of the speakers acted like delegates for the majority of the time and the whole atmosphere was warm, interactive as well as being informative and interesting.  Very many thanks.
    Richard Poynder, Smartex
  • “Trevor is a natural networker and a real giver. He provided me with a high value referral recently and did a top effort. It was practically in the bag, and I just had to turn up! I am learning that there is a lot to Trevor, his experience and knowledge make his a desirable person to network with. And I haven’t forgotten that I promised him a nice bottle of wine!”

    Becky Hall, Owner, Business for Breakfast
  • Great 121 today with Trevor Crotch-Harvey. Thank you for sharing your experience and knowledge - you truly are a mentor. If you're connected to Trevor but not had a 121 with him make it a priority. Adrian Edmonds, MD, Free As A Bird, and Business Adviser
    Business Mentoring
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