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Fenbrook Consulting | Near Field Communications | Fenbrook Consulting

Location Based Marketing Using NFC – An Update

By Trevor Location Based Marketing Near Field Communications Leave a comment

Before and since the launch of Touché (see https://www.fenbrook.com/introducing-touche) we have been asked by many players in the marketing space about what other things it’s possible to do with NFC smartphones. This blog entry is going to pull some of these together. First, let’s remind ourselves what happens when a user taps their NFC smartphone…

28/11/2012

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Introducing… Touché

By Trevor Location Based Marketing Near Field Communications Transport Ticketing Leave a comment

Introducing… Touché The exciting news from Fenbrook this month is the arrival of Touché NFC Ltd, a joint venture between Fenbrook Consulting Ltd and Near Field Solutions Ltd (NFS). I have been working on projects with the Glenn Needham, Managing Director of NFS for three years, and we felt that the rate of progress in…

21/11/2012

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Smart Ticketing with NFC

By Trevor Near Field Communications Transport Ticketing Leave a comment

There was a lively panel session at the Transport Card Forum meeting in London recently, which I had the pleasure of moderating. I won’t name names but the panel members represented the mobile industry (an operator and the GSMA), a digital money expert, the DfT, and a consumer champion. The session was entitled: Public transport…

25/04/2012

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Location Based Marketing with NFC

By Trevor Location Based Marketing Near Field Communications Leave a comment

Thinking is moving along on the use of smartphones with Near Field Communications (NFC) for Location Based Marketing. How can NFC help to drive customers to your door and encourage them to buy something? The first thing to say is that it’s not primarily about payment. Payment by mobile is rolling out at an…

28/02/2012

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NFC Smart Ticketing With Real People

Location Based Marketing Using NFC – An Update

Introducing… Touché

Smart Ticketing with NFC

Location Based Marketing with NFC