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Fenbrook Consulting
Fenbrook Consulting
RFID, wrisbands for festival payment and location based NFC
+44 (0) 117 970 1773
trevor@fenbrook.com
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The Future of Advertising

By Trevor Crotch HarveyLocation Based MarketingLeave a comment

In the 20th century and prior, outdoor advertising was simple but hit-and-miss.  You designed some posters, and decided where you wanted to put them.  This decision would be based on a combination of factors: chiefly where you thought your potential customers were going to be, and how much it was going to cost to put…

24/02/2014
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Location Based Marketing Using NFC – An Update

By TrevorLocation Based Marketing Near Field CommunicationsLeave a comment

Before and since the launch of Touché (see https://www.fenbrook.com/introducing-touche) we have been asked by many players in the marketing space about what other things it’s possible to do with NFC smartphones.  This blog entry is going to pull some of these together. First, let’s remind ourselves what happens when a user taps their NFC smartphone…

28/11/2012
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Introducing… Touché

By TrevorLocation Based Marketing Near Field Communications Transport TicketingLeave a comment

Introducing… Touché The exciting news from Fenbrook this month is the arrival of Touché NFC Ltd, a joint venture between Fenbrook Consulting Ltd and Near Field Solutions Ltd (NFS).  I have been working on projects with the Glenn Needham, Managing Director of NFS for three years, and we felt that the rate of progress in…

21/11/2012
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Location Based Marketing with NFC

By TrevorLocation Based Marketing Near Field CommunicationsLeave a comment

Thinking is moving along on the use of smartphones with Near Field Communications (NFC) for Location Based Marketing.  How can NFC help to drive customers to your door and encourage them to buy something?   The first thing to say is that it’s not primarily about payment.  Payment by mobile is rolling out at an…

28/02/2012
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Mobile Payments: FAQs for Retailers

By TrevorLocation Based Marketing Near Field CommunicationsLeave a comment

 Michael Koployof Software Advice in Austin, Texas recently posted a blog about the adoption of mobile payments by retailers.  The blog is at http://blog.softwareadvice.com/articles/retail/mobile-payments-faqs-1012512/.  In it, Michael talks about the basics, the ecosystem, and the merchant opportunity.  This is an interesting take on the subject and here are my thoughts.   Michael is correct in…

07/02/2012
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  • “Although Trevor is a world class expert in Smart cards, NFC, RFID, and Printed Electronics, he is also extremely good at helping small businesses with sales and the issues related to government procurement.  A long term member of Business for Breakfast, he is an excellent networker who has helped a great many of his fellow members.”

    Rodger Scott, Owner, Business for Breakfast
  • Your UK smart ticketing safari was a real masterclass, and the knowledge of schemes across the UK that you displayed was most impressive – and professionally delivered. Richard Poynder, Owner, Smartex Ltd
    Smart Ticketing Masterclass

  • “I was very pleased with your approach to the project, the quality of your research on our behalf, and the breadth of knowledge on the subject that you were able to focus on the University’s thinking in this area.”

    Tim Bird, University of York
  • Great 121 today with Trevor Crotch-Harvey. Thank you for sharing your experience and knowledge - you truly are a mentor. If you're connected to Trevor but not had a 121 with him make it a priority. Adrian Edmonds, MD, Free As A Bird, and Business Adviser
    Business Mentoring
  • Well done!  Not only did you bring together a great line-up of speakers, you gave – as always – a really interesting and very well presented session on UK schemes.  A tour de force in more ways than one.  I know how hard it is to get speakers together and the strong line-up was really appreciated.  Most of the speakers acted like delegates for the majority of the time and the whole atmosphere was warm, interactive as well as being informative and interesting.  Very many thanks.
    Richard Poynder, Smartex

  • “I have completed with Trevor two big projects about the contactless cards in the world. If you need new data on contactless and NFC technology that are unavailable – just call Trevor! It’s a real pleasure to make business with him and you have certainty of receiving the data of the highest quality. I highly appreciate his work and hope for further cooperation.”

    Michał Polasik, Polasik Research, Poland
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