In the 20th century and prior, outdoor advertising was simple but hit-and-miss. You designed some posters, and decided where you wanted to put them. This decision would be based on a combination of factors: chiefly where you thought your potential customers were going to be, and how much it was going to cost to put…
DetailsBefore and since the launch of Touché (see https://www.fenbrook.com/introducing-touche) we have been asked by many players in the marketing space about what other things it’s possible to do with NFC smartphones. This blog entry is going to pull some of these together. First, let’s remind ourselves what happens when a user taps their NFC smartphone…
DetailsIntroducing… Touché The exciting news from Fenbrook this month is the arrival of Touché NFC Ltd, a joint venture between Fenbrook Consulting Ltd and Near Field Solutions Ltd (NFS). I have been working on projects with the Glenn Needham, Managing Director of NFS for three years, and we felt that the rate of progress in…
DetailsThinking is moving along on the use of smartphones with Near Field Communications (NFC) for Location Based Marketing. How can NFC help to drive customers to your door and encourage them to buy something? The first thing to say is that it’s not primarily about payment. Payment by mobile is rolling out at an…
DetailsMichael Koployof Software Advice in Austin, Texas recently posted a blog about the adoption of mobile payments by retailers. The blog is at http://blog.softwareadvice.com/articles/retail/mobile-payments-faqs-1012512/. In it, Michael talks about the basics, the ecosystem, and the merchant opportunity. This is an interesting take on the subject and here are my thoughts. Michael is correct in…
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