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Fenbrook Consulting
Fenbrook Consulting
RFID, wrisbands for festival payment and location based NFC
+44 (0) 117 970 1773
trevor@fenbrook.com
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The Future of Advertising

By Trevor Crotch HarveyLocation Based MarketingLeave a comment

In the 20th century and prior, outdoor advertising was simple but hit-and-miss.  You designed some posters, and decided where you wanted to put them.  This decision would be based on a combination of factors: chiefly where you thought your potential customers were going to be, and how much it was going to cost to put…

24/02/2014
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Location Based Marketing Using NFC – An Update

By TrevorLocation Based Marketing Near Field CommunicationsLeave a comment

Before and since the launch of Touché (see https://www.fenbrook.com/introducing-touche) we have been asked by many players in the marketing space about what other things it’s possible to do with NFC smartphones.  This blog entry is going to pull some of these together. First, let’s remind ourselves what happens when a user taps their NFC smartphone…

28/11/2012
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Introducing… Touché

By TrevorLocation Based Marketing Near Field Communications Transport TicketingLeave a comment

Introducing… Touché The exciting news from Fenbrook this month is the arrival of Touché NFC Ltd, a joint venture between Fenbrook Consulting Ltd and Near Field Solutions Ltd (NFS).  I have been working on projects with the Glenn Needham, Managing Director of NFS for three years, and we felt that the rate of progress in…

21/11/2012
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Location Based Marketing with NFC

By TrevorLocation Based Marketing Near Field CommunicationsLeave a comment

Thinking is moving along on the use of smartphones with Near Field Communications (NFC) for Location Based Marketing.  How can NFC help to drive customers to your door and encourage them to buy something?   The first thing to say is that it’s not primarily about payment.  Payment by mobile is rolling out at an…

28/02/2012
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Mobile Payments: FAQs for Retailers

By TrevorLocation Based Marketing Near Field CommunicationsLeave a comment

 Michael Koployof Software Advice in Austin, Texas recently posted a blog about the adoption of mobile payments by retailers.  The blog is at http://blog.softwareadvice.com/articles/retail/mobile-payments-faqs-1012512/.  In it, Michael talks about the basics, the ecosystem, and the merchant opportunity.  This is an interesting take on the subject and here are my thoughts.   Michael is correct in…

07/02/2012
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  • “I’ve learned a lot from Trevor. He has a wealth of business experience and is very happy to share with others such as myself. Everything he says makes sense and has made a difference to my firm.”

    Paul Hutchinson, Hutchinson Legal Associates
  • “I was very pleased with your approach to the project, the quality of your research on our behalf, and the breadth of knowledge on the subject that you were able to focus on the University’s thinking in this area.”

    Tim Bird, University of York
  • Great 121 today with Trevor Crotch-Harvey. Thank you for sharing your experience and knowledge - you truly are a mentor. If you're connected to Trevor but not had a 121 with him make it a priority. Adrian Edmonds, MD, Free As A Bird, and Business Adviser
    Business Mentoring
  • Your UK smart ticketing safari was a real masterclass, and the knowledge of schemes across the UK that you displayed was most impressive – and professionally delivered. Richard Poynder, Owner, Smartex Ltd
    Smart Ticketing Masterclass
  • “Although Trevor is a world class expert in Smart cards, NFC, RFID, and Printed Electronics, he is also extremely good at helping small businesses with sales and the issues related to government procurement.  A long term member of Business for Breakfast, he is an excellent networker who has helped a great many of his fellow members.”

    Rodger Scott, Owner, Business for Breakfast
  • “Trevor has carried out a number of projects for MasterCard supporting the development of various new MasterCard® PayPass™ products. He has demonstrated detailed knowledge of the subject matter important to us for these projects and provided us with useful insights, helping us to develop market orientated solutions around these products.”

    Colin Tanner, MasterCard®
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