It will be interesting to see how gaming supports and enhances the adoption of NFC to enable location based marketing

The possibilities of Location Based Marketing (LBM) based on smartphones are being extended, as a result of Near Field Communications (NFC).

There isn’t a “one size fits all solution” for Attendance Monitoring – the answer needs to be practical, scalable, and unobtrusive

Once a student has been identified as not attending, there need to be “pastoral care” systems which kick in to address the problem and prevent “silent withdrawal”.

One of the main drivers for Attendance Monitoring concerns the desire to improve student retention