Michael Koployof Software Advice in Austin, Texas recently posted a blog about the adoption of mobile payments by retailers.  The blog is at http://blog.softwareadvice.com/articles/retail/mobile-payments-faqs-1012512/.  In it, Michael talks about the basics, the ecosystem, and the merchant opportunity.  This is an interesting take on the subject and here are my thoughts.   Michael is correct in [...]

The big opportunity for NFC at Hip Food Venues is through Location Based Marketing, so customers can get ready access to special offers from nearby outlets, share messages and tips with their friends, and use the NFC phone to pay, thereby creating a rich source of data which merchants can use to encourage further spending.

Fenbrook helped design the cashless payment and event ticketing solution implemented by partners IVS at the UK’s Isle of Wight festival in June.

It will be interesting to see how gaming supports and enhances the adoption of NFC to enable location based marketing

The possibilities of Location Based Marketing (LBM) based on smartphones are being extended, as a result of Near Field Communications (NFC).